2014 Winners & Shortlists

CATCH BEYONCÉ IF YOU CAN

BrandPEPSICO INTERNATIONAL
Product/ServicePEPSI
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryGames
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

Pepsi wanted to bring Beyonce, one of its biggest brand ambassadors, to its fan, while utilizing the ‘Live for Now’ platform. Beyoncé is huge in this region, and her tour one of the most important events in the year. Unfortunately, there was no concerts scheduled in the region. Give fans the opportunity to find Beyoncé in their cities. We created an app, which allowed users to guess where Beyoncé is, by putting pins that play music in the map of the city. The closer the pin to the source, the louder the volume got. A spectacularly successful campaign that validated Pepsi’s brand promise

Credits

Name Company Role
Oussama Gholmieh Impact BBDO Group General Manager
Richard Mcbeath Impact BBDO Group Head Of Digital
Ahmed El Gamal Impact BBDO Group Digital Account Manager
Jad Ammouri Impact BBDO Group Digital Account Manager
Luciano Rahal Impact BBDO Group Account Director
Murtaza Ali Talib Impact BBDO Group Project Manager
Wafa Farid Impact BBDO Group Copywriter
Wim Coetzee Impact BBDO Group Technical Lead
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