Brand | MARS |
Product/Service | SNICKERS |
Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
Category | Brand Utility |
Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Advertising Agency
|
IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Dubai is a shopper’s paradise with over 40 malls, over 100 million visitors and epic sale seasons that span over months. We observed that people made regrettable purchases during sales. We blamed these bloopers on hunger.
‘Snickers Hungry Purchase Resale’ was our way of helping people sell items they regret purchasing. Our interactive banners on Dubizzle.com, a leading classified in the region, actively invited people to post items they purchased under ‘the influence of hunger’. We then helped them promote, and thereby sell these items as quickly as possible. Much to the respite of these Hungry Shoppers.
Credits
Fadi Yaish |
Impact BBDO |
Regional Executive Creative Director |
Jamie Kennaway |
Impact BBDO |
Associate Creative Director |
Akhilesh Bagri |
Impact BBDO |
Associate Creative Director |
Melis Izgi |
Impact BBDO |
Account Director |
Katie Guy |
Impact BBDO |
Senior Account Manager |
Tania Bilani |
Impact BBDO |
Account Executive |
Samantha Stuart/Palmer |
Impact BBDO |
Group Account Director |
Talal Sheikh Elard |
Impact BBDO |
General Manager |
Alexandre Guimaraes |
Impact Proximity |
Project Director |
Wim Coetzee |
Impact Proximity |
Technical Lead |
Taraka Tennakoon |
Impact Proximity |
Digital Art Director |
Benjamin Schwartz |
Impact Proximity |
Digital Account Manager |
Charlotte West |
Mars GCC |
Vice President Marketing |
Valdir Nascimento |
Mars GCC |
Regional Marketing Manager |
Links
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