2014 Winners & Shortlists

Brief Explanation

Dubai is a shopper’s paradise with over 40 malls, over 100 million visitors and epic sale seasons that span over months. We observed that people made regrettable purchases during sales. We blamed these bloopers on hunger. ‘Snickers Hungry Purchase Resale’ was our way of helping people sell items they regret purchasing. Our interactive banners on Dubizzle.com, a leading classified in the region, actively invited people to post items they purchased under ‘the influence of hunger’. We then helped them promote, and thereby sell these items as quickly as possible. Much to the respite of these Hungry Shoppers.