| Brand | MARS |
| Product/Service | SNICKERS |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The ‘you’re not you when you’re hungry’ campaign has enjoyed it’s fair share of love. It was time to create a two-way dialogue with the people. In a city like Dubai with over 40 malls, 100 million annual visitors, and a month-long sale season, shopping was a good premise to start with.
We observed that people made regrettable purchases during sales. ‘Snickers Hungry Purchase Resale’ blamed these bloopers on hunger.
Our interactive banners on Dubizzle.com, a leading classified in the region actively promoted and helped sell items people purchased under the ‘influence of hunger’.
Credits
| Fadi Yaish |
Impact BBDO |
Regional Executive Creative Director |
| Jamie Kennaway |
Impact BBDO |
Associate Creative |
| Akhilesh Bagri |
Impact BBDO |
Associate Creative Director |
| Melis Izgi |
Impact BBDO |
Account Director |
| Katie Guy |
Impact BBDO |
Senior Account Manager |
| Tania Bilani |
Impact BBDO |
Account Executive |
| Samantha Stuart/Palmer |
Impact BBDO |
Group Account Director |
| Talal Sheikh Elard |
Impact BBDO |
General Manager |
| Alexandre Guimaraes |
Impact Proximity |
Project Director |
| Wim Coetzee |
Impact Proximity |
Technical Lead |
| Taraka Tennakoon |
Impact Proximity |
Digital Art Director |
| Benjamin Schwartz |
Impact Proximity |
Digital Account Manager |
| Charlotte West |
Mars GCC |
Vice President Marketing |
| Valdir Nascimento |
Mars GCC |
Regional Marketing Manager |
Links
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