| Brand | KENYA RED CROSS |
| Product/Service | RED CROSS |
| Entrant | SQUAD DIGITAL Nairobi, KENYA |
| Category | Fundraising, Charities, Appeals, Non-Profit Organisations, Public Health & Safety, Public Awareness Messages |
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Entrant Company
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SQUAD DIGITAL Nairobi, KENYA
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Advertising Agency
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SQUAD DIGITAL Nairobi, KENYA
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Brief Explanation
KENYA RED CROSS SOCIETY – ITRADE4GOOD CAMPAIGN
Over 18 million Kenyans out of the total population of 40 million live in desolation. The Red Cross Society of Kenya is one of the dedicated organisations, who throughout the years, have played their part in elevating the quality of life of the Kenyan people.
We leveraged people's spending habits by pitting the value of the "luxury items" they buy against the needs of the less fortunate.
Credits
| Wambui Mwangi |
Squad Digital |
Account Executive |
| Jane Kavata |
Squad Digital |
Account Director |
| Valentine Gichau |
Squad Digital |
Copywriter |
| Mary Okioga |
Squad Digital |
Copywriter |
| Charles Gichuki |
Squad Digital |
Creative Director |
| Fred Juma |
Squad Digital |
Designer |
| Kaara Kiragu |
Squad Digital |
Art Director |
| Gilbert Irungu |
Squad Digital |
Designer |
| Nyaga Mugo |
Squad Digital |
Lead Developer |
| Richard Omollo |
Squad Digital |
Front End Developer |
| Vimal Kaul |
Squad Digital |
Qa Lead |
Links
Case Film URL
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Website URL