2014 Winners & Shortlists

AL GHURAIR CENTRE WEBSITE

BrandAL GHURAIR CENTRE
Product/ServiceWEBSITE
EntrantAL GHURAIR CENTRE DUBAI, UNITED ARAB EMIRATES
CategoryConsumer Products
Entrant Company AL GHURAIR CENTRE DUBAI, UNITED ARAB EMIRATES
Advertising Agency INSIGNIA Dubai, UNITED ARAB EMIRATES

Brief Explanation

The new Al Ghurair Centre website needed to integrate the new positioning of the mall along with the rebranding of the mall itself. The Agency was briefed to create a website that would capture the essence of the new positioning and integrate with social media, smartphones and other mobile technologies. With the functionality at the forefront, the Agency developed a design that was urban and unlike any other mall website in the region.

Credits

Name Company Role
Marylou Ruiz AL GHURAIR CENTRE Marketing Manager
Max Lucci INSIGNIA FZ LLC Executive Creative Director
Smita Subramanian INSIGNIA FZ LLC Copywriter
Links
Website URL