| Brand | THE X FACTOR |
| Product/Service | THE X FACTOR SHOW |
| Entrant | OMD Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign Led by Interactive |
|
Advertising Agency
|
RESOLUTION MENA Dubai, UNITED ARAB EMIRATES
|
|
Entrant Company
|
OMD Dubai, UNITED ARAB EMIRATES
|
|
Media Agency
|
OMD Dubai, UNITED ARAB EMIRATES
|
Brief Explanation
Entertainment shows draw high interaction on digital so we leveraged this insight to create a unique strategy where we invited fans to shape the direction of programming instead of letting them just watch and talk on social.
We “gave X Factor controls to the fans’ and digital proved the ideal playground.
We listened to fans and reacted in real time in a category first. Show segments were adapted and new activities were launched on social.
The show’s ratings broke all-time audience records for its broadcasters. Beyond TV, the show reached 8.5 million youths and 300 million impressions across digital platforms.
Credits
| Amer Aidi |
Resolution |
Digital Director |
| Khaled Sharrouf |
Resolution |
Senior Social Media Executive |
| Meredith Tuqan |
Resolution |
Director Social Media |
| Dimitri Metaxas |
Resolution |
Managing Director Resolution |
| Waseem Afzal |
OMD MENA |
Head Of Digital Omd |
| Fadi Maktabi |
OMD MENA |
Senior Director Planning |
| Yves Massaad |
OMD MENA |
Director Planning |
| Mohammad Zaher |
OMD MENA |
Director Social Media |
| Layal Takieddine |
FUSE |
Director Fuse |
Links
Website URL
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Social Media URL
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Viral Video URL
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Mobile URL
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Application URL
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Additional URL 1