| Brand | LEVEL SHOE DISTRICT |
| Product/Service | SHOE RETAIL |
| Entrant | HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES |
| Category | Integrated Campaign Led by Interactive |
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Entrant Company
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HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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HAVAS DIGITAL MIDDLE EAST Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Level Shoe District, a new, luxury brand, had yet to begin communicating online.
We needed to build brand equity and content in real-time; create an audience, and digitally launch Level in a unique way, with no assets, website or heritage.
We created a mobile-led, social content and media strategy that focused on all things SHOE, for Level’s on-the-go audience!
Through a densely knit ecosystem: created and paid media, applications, email, in-store activities and sales, we generated original content and strong brand affiliation.
Facebook engagement rose 9%; 21% on Instagram; over 25,000 unique Twitter engagements, and created 96% organic growth month-on-month.
Credits
| Hayley Hilton |
Havas Digital UAE |
Social Media Manager |
| Talal Akl |
Havas Digital UAE |
Digital Art Director |
| Gabriel Keith |
Havas Digital UAE |
Junior Interactive Designer |
| Mohammed Ajawi |
Havas Digital UAE |
Group Account Director |
| Mayang Gore |
Havas Digital UAE |
Associate Media Director |
| Louay Fakhoury |
Havas Digital UAE |
Web Development Manager |
Links
Social Media URL
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Social Media URL
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Social Media URL
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Video URL
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Additional URL 1