| Brand | PEPSICO INTERNATIONAL |
| Product/Service | PEPSI |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Games |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Sign Off created a platform for talented singing individuals in the region to be heard. Participants uploaded or recorded themselves singing their song of choice. Each participant was then pipped against another and listeners could vote for their favourite/winner of the two. Head to head challenges were selected at random through an intelligent algorithm that ensured fair play and equal chance of winning. Participants could monitor their victories and losses through their profile and watch as they edged closer to stardom!
Credits
| Oussama Gholmieh |
Impact BBDO Group |
General Manager |
| Richard Mcbeath |
Impact BBDO Group |
Head Of Digital |
| Ahmed El Gamal |
Impact BBDO Group |
Digital Account Manager |
| Jad Ammouri |
Impact BBDO Group |
Digital Account Manager |
| Luciano Rahal |
Impact BBDO Group |
Account Director |
| Murtaza Ali Talib |
Impact BBDO Group |
Project Manager |
| Wafa Farid |
Impact BBDO Group |
Copywriter |
| Wim Coetzee |
Impact BBDO Group |
Technical Lead |
Links
Entry URL