| Brand | PEPSICO INTERNATIONAL |
| Product/Service | LAY'S |
| Entrant | IMPACT BBDO Dubai, UNITED ARAB EMIRATES |
| Category | Consumer Products |
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Entrant Company
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Advertising Agency
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IMPACT BBDO Dubai, UNITED ARAB EMIRATES
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Brief Explanation
Lay's Arabia has decided to revamp its existing website to introduce its new identity - Irresistibility. The website creatively takes users into the world of Lay's and shows how irresistible it really is. The website is responsive, and includes lots of interactive animation. We were able to deliver outstanding visuals that take users into the world of irresistibility, and into the journey of a potato, starting from land, going through the process to become the irresistible chips that are packed in Lay's. To tackle the various sub-brands of Lay's, each had its own story based on its identity.
Credits
| Oussama Gholmieh |
Impact BBDO Group |
General Manager |
| Richard Mcbeath |
Impact BBDO Group |
Head Of Digital |
| Luciano Rahal |
Impact BBDO Group |
Account Director |
| Micky Li King Pessoa Huang |
Impact BBDO Group |
Senior Art Director |
| Wafa Farid |
Impact BBDO Group |
Senior Copywriter |
| Jad Ammouri |
Impact BBDO Group |
Digital Account Manager |
| Barna Szoke |
Impact BBDO Group |
Art Director |
| Giuseppe Parisi |
Impact BBDO Group |
Designer |
| Marcos Schestak |
Base |
Flash Developer |
| Mustafa Khusalgadwala |
Impact BBDO Group |
Senior Flash Developer |
| Ahmed El Gamal |
Impact BBDO Group |
Digital Account Manager |
Links
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