ALL ROADS LEAD TO CHARCUTIER
| Brand | LE CHARCUTIER |
| Product/Service | SUPERMARKET |
| Entrant | MEMAC OGILVY & MATHER Beirut, LEBANON |
| Category | Retail Stores, Restaurants & Fast Food Outlets |
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Entrant Company
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MEMAC OGILVY & MATHER Beirut, LEBANON
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Advertising Agency
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MEMAC OGILVY & MATHER Beirut, LEBANON
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Media Agency
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MINDSHARE LEBANON Beirut, LEBANON
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Production Company
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WAHM PRODUCTIONS Beirut, LEBANON
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Brief Explanation
In a country where streets have no name, the Lebanese use popular “landmarks” such as shops, pharmacies, gas stations or even trees for directions.
So when Le Charcutier, one of Lebanon’s largest supermarket chains, wanted to communicate the opening of its 17th branch…in Antelias, we used the same insight, and used Le Charcutier as a famous landmark in all of its 17 different branches, as if all roads lead to Le Charcutier...
As a result, the TVC generated a contagious word-of-mouth and effectively positioned Le Charcutier as point of reference for many seeking directions in various areas of the country.
Credits
| Moe Minkara |
Executive Creative Director |
| Christian Safi |
Copywriter |
| Jihane Fadel |
Art Director |
| Michel Khairallah |
Account Supervisor |
| Liliane Hanbali |
Producer |
| Amanda Abou Abdallah |
Director |
| Karim Najjar |
Editor |
| Judith Talj |
Sound Design/Arrangement |
| Wahm Productions |
Post Production |
| Bashar Khattar |
Director Of Photography |
| Wahm Productions |
Editing Company |