2014 Winners & Shortlists

Brief Explanation

OSN Live More Arabic With obesity, diabetes and other health problems on the increase in our region, OSN was inspired to create a CSR program that makes a difference to peoples lives. OSN Live More aims to raise awareness of the importance of a well-balanced lifestyle and communicate simple day-to-day changes that make a big difference. Being physically active is essential to good health and walking has numerous health benefits and, is a great way to get people started. So, Phase 1 of the campaign encourages people to get more active. The Live More campaign includes 4 English and 2 Arabic on-air promos that use a unique style of communicating messages via illustrative infographics. The aim is to ensure our messages breakthrough what is currently on air so people take notice and easily absorb the message. 5 leading Arab celebrities supported the campaign via messages that resonate with Arab audiences - similar style is used so viewers can easily connect the various messages of the campaign and make a healthy start. We created an emotive Arabic tagline based on the Arabic saying ‘Think with your heart.’ This has two meanings - be compassionate and do what’s right for your heart.