2014 Winners & Shortlists

Brief Explanation

OSN Live More With obesity, diabetes and other health problems on the increase in our region, OSN was inspired to create a CSR program that makes a difference to peoples lives. OSN Live More aims to raise awareness of the importance of a well-balanced lifestyle and communicate simple day to day changes that make a big difference. Being physically active is essential to good health and walking has numerous health benefits and, is a great way to get people started. So, Phase One of OSN’s Live More Campaign is all about encouraging people to get more active and walk more. The Live More campaign includes 4 English and 2 Arabic on-air promos that use a unique style of communicating messages via illustrative infographics. The aim is to ensure our messages breakthrough what is currently on air so people take notice and easily absorb the message. We’ve also got 5 leading Arab celebrities to support the campaign via messages that resonate with Arab audiences. Similar style is used for the celebrity endorsements so viewers can easily connect the various messages of the campaign and are encouraged to take the first step towards healthier living.