2014 Winners & Shortlists

THE VIEW

BrandDMG (DAR AL MIMAR GROUP)
Product/ServiceMOUNTAIN VIEW HYDE PARK PROJECT
EntrantADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
CategoryBanking, Investment & Insurance
Entrant Company ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Advertising Agency ADVANTAGE MARKETING & ADVERTISING Cairo, EGYPT
Production Company ASAP Cairo, EGYPT

Brief Explanation

Mountain View is developing a mega park in Cairo (Hyde Park), which includes multiple housing projects offering consumers a proposition to literally live inside a park. One key feature in all of its housing options is the amazing view from all the units; green parks, lakes and even pyramids in contrast to the most common view in Cairo today of thousands of concrete buildings and millions of satellite dishes on their roof tops. In this execution the drama is built around the universal insight of brokers always trying to sell you anything but more importantly upon the dramatization of of how the local brokers are genuinely too creative in their selling and can go very far with their imagination during the sell.

Credits

Name Role
Hazem Hussein Chief Creative Officer
Arkadio Cesar Executive Creative Director
Mahmoud Hosni Copywriter
Amina Bassyouny Account Supervisor
Amin Elmasri Producer
Sherif Arafa Director
Ahmed Tarabili Editor
Frequency Sound Design/Arrangement
Upp Post Production
Ashraf Gaber Cameraman
Naploleone Carbotta Lighting
N/A Music
Reem Ezz Eldin Account Manager
Naploleone Carbotta Cinematographer
Naploleone Carbotta Director Of Photography
Pixel Editing Company