2014 Winners & Shortlists

EXECUTIVE MINI MAGAZINE

BrandEXECUTIVE MAGAZINE
Product/ServiceA01
EntrantB, Beirut, LEBANON
CategoryMailings
Entrant Company B, Beirut, LEBANON
Advertising Agency B, Beirut, LEBANON

The Brief

To announce Executive Magazine iPhone App

Creative Execution

it's a cool thing to do ! To print a magazine in such a small format is also relevant because the size of it is that of a mobile screen.

Describe the creative solution to the brief/objective.

To produce the original magazine in a "mini format" i.e. in the size of a mobile phone screen

Results

No results available. We believe recipients will at least smile, try the QR code, and we could create interest, awareness and traffic to the website in a market that is still resistant to magazine apps.

Credits

Name Company Role
Ramzi Barakat B Creative Director
Serge Moushaty B Art Director
Stephanie Yared B Graphic Designer
Yasser Accaoui Executive Magazine Managing Director
Graziella Nassar Executive Magazine Marketing Manager
Carine Matar Executive Magazine Marketing Manager
Michelle Hobeika Executive Magazine Marketing Manager