2014 Winners & Shortlists

The Brief

In Lebanon, electricity blackouts are an everyday occurrence. While a few privileged areas face this problem for 3 hours daily, for many others, blackouts are much more frequent and last much longer. To survive these conditions, residents buy their power supply from individuals who own generators, which makes power distribution a widely spread business, and a main source of income for many.

Creative Execution

The contact number is the only bridge between our client and his potential customers, and the most pivotal factor in running his business. Therefore, we redesigned his business cards and printed them with ink that glows in the dark to make them come in handy and useful every time the power shuts down. The cards were given away to thousands of residents in the area of Baabda - Hazmieh.

Describe the creative solution to the brief/objective.

With over 1000 generators available in each area, we wanted to create a distinct advantage for our client and make him top of mind among suppliers to call, when people are in need of electric supply during the next blackout.

Results

The number of enquiries from people in the primary catchment area increased significantly, directly growing subscription. At the same time, Beyrouthy Generator’s name spread to a handful of neighbouring areas as well, solely through a business card that glows.