2014 Winners & Shortlists

Brief Explanation

In this TVC episode, the team has to prove that the mobile phone can work in high altitudes and therefore mount 2 mobile phones on balloons let them in the air. When they SMS and call the phones, it does receive the signal and network works perfectly.

Creative Execution

Wataniya has upgraded it Network and we had to communicate about this advancement. More importantly, we had to prove to the people that the network is solid and can reach places that were never possible before. We conducted a series of live tests in the most unusual conditions and filmed them. Our heroes, young and hip people from the society were just as enthusiastic to participate. The campaign triggered people to conduct their own experiments and guess what, the network never let anyone down. In this TVC episode, the team has to prove that the mobile phone can work in high altitudes and therefore mount 2 mobile phones on balloons let them in the air. When they SMS and call the phones, it does receive the signal and network works perfectly. It was crucial to establish credibility and ensure that the spectator believes the experiment. Hence the TVC was filmed with multiple cameras in a natural raw format capturing as much of the action through the Live experiments. Even the dialogues were recorded on location and then backed with sound design and music. The making of the TVCs was also released online to the audience to further establish the sincerity of the campaign.