2014 Winners & Shortlists

Brief Explanation

Ramadan is a time for charity and giving. But during Ramadan, most people in Kuwait mechanically grab their wallets and donate money without giving any thought or personal involvement. And charity has always been associated with money. This year, Wataniya wanted to encourage people to see beyond money and donate something personal, something bigger. A donation doesn’t need to be materialistic. We redefined the meaning of donation and urged people to give joy everyday in the form of small and simple gestures like Donating Hugs, Smiles, High Fives, Jokes, Stories, or even a sincere Thank You. Just like that, the campaign opened up people’s minds to endless new ways of donation. Thousands and thousands of people from all ages and walks of life united to donate all sorts of kind gestures, even Iftar meals and give a new meaning to the act of donation. They donated the time off their lives and designated it towards the needs of others. This Ramadan, Wataniya instilled back the true meaning of giving in our hearts.