2014 Winners & Shortlists

FISHTAIL RIDES

BrandPUMA MIDDLE EAST
Product/ServiceSPORTSWEAR
EntrantMOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
CategoryFilm - Editing
Entrant Company MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
Advertising Agency MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
Production Company DEJAVU STUDIOZ Dubai, UNITED ARAB EMIRATES

Brief Explanation

In a young city, disparate and sparse, a city ruled by cars and taxis, there is little connection with the streets. Somehow, along the line we have become estranged with where we live. Fishtail Rides has been born out of this feeling and a need to reconnect with the streets of our city again. So what are Fishtail Rides? They are a series of fixed gear bicycle rides where every ride is unique, providing a platform where a community of like-minded people from different backgrounds can come together and ride. Each one will show a different side to our city, introducing people once more to the sights, sounds and smells of the streets. There’s the chance of some pit stops with activities along the way and a party for the riders at the end. It’s not a race, or a fancy fitness group, it’s as complicated as people + fixies = good times.

Credits

Name Role
Hussain Moloobhoy/Elliott Brown Creative Director
Manasvi Gosalia/Pratixa Kanojia Producer
Hussain Moloobhoy Director
Jayesh Sk Editor
Mostyn Megadon Betamax Sound Design/Arrangement
Mile Studios Post Production
Megadon Betamax Feat. Abri 'chase The Sun' Music
Neelay Shah Director Of Photography
Dejavu Editing Company
Joshua Cox Stylist) Other Credits