2014 Winners & Shortlists

ANOTHER HARLEM SHAKE

BrandVOLKSWAGEN MIDDLE EAST
Product/ServiceVOLKSWAGEN
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryFilm - Production Value
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Brief Explanation

When the Harlem Shake took the internet by storm in early 2013 and thousands of people followed, we saw an opportunity to do a shake of our own. But not like everyone else. We did it with a fun Volkswagen twist.

Creative Execution

We shot this film ourselves. Our junior graphic designer with his Canon 5D was the cameraman. The ACD directed. We made sure that we replicated the Harlem Shake Style of the original video and yet ensured a premium look for the Passat; it was a paid project by Volkswagen after all. The location was for free since we shot at a Volkswagen showroom. The edits were also done in-house.

Credits

Name Role
Ramzi Moutran/Sascha Kuntze Creative Director
Sascha Kuntze Copywriter
Christopher Hunt Art Director
Atul Shenoy Account Supervisor
Anja Radzic Advertiser's Supervisor
Atul Shenoy Producer
Sascha Kuntze Director
Irfan Ghani Editor
Joaquin Lajud Account Manager
Evan Kearney Planner
Irfan Ghani Cinematographer