2014 Winners & Shortlists

THE DO-IT-YOURSELF LEBANESE MAN

Bronze
BrandLIBAN POST
Product/ServiceHOME SERVICE
EntrantLEO BURNETT BEIRUT, LEBANON
CategoryFilm - Direction
Entrant Company LEO BURNETT BEIRUT, LEBANON
Advertising Agency LEO BURNETT BEIRUT, LEBANON
Production Company INTAJ THE PRODUCTION HOUSE Beirut, LEBANON

Brief Explanation

Doing your paperwork in Lebanon is a difficult task, usually reserved for the man of the house because of its aggressive nature. Getting one document stamped could take all day in old, chaotic & unorganized governmental institutions. LibanPost created a new service that completes & processes all your paperwork on your behalf, while you remain at home. The Lebanese man, who is used to doing everything on his own is too proud to use this service. This is an ode to the Lebanese man.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Malek Ghorayeb Executive Creative Director
Areej Mahmoud Creative Director
Samer Zouehid Copywriter
Emma Mouradian Art Director
Samer Makarem/May Chaker Account Supervisor
Danielle Moussalli Producer
Ali Ali Director
Sharkfin Sound Design/Arrangement
Jad Hindi Account Manager
VTR Editing Company