2014 Winners & Shortlists

MNP HUSSAIN AL JASSMI

BrandDU
Product/ServiceTELECOMMUNICATIONS
EntrantLEO BURNETT CAIRO, EGYPT
CategoryFilm - Animation
Entrant Company LEO BURNETT CAIRO, EGYPT
Advertising Agency LEO BURNETT CAIRO, EGYPT
Production Company FILMMASTER MEA PRODUCTIONS Dubai, UNITED ARAB EMIRATES

Brief Explanation

A user migrating between networks had to effectively leave their number behind and start life over again with a new line. For many, the prospect of having to readjust to a new number then re-introduce it to all one's contacts was costly price to bear. Hussain Al Jassmi was an ideal candidate for a local celebrity adored by Emiratis and expats alike. His lyrical songs portraying nostalgia and longing were a perfect playing ground for the kind of relationship we wanted to convey between a mobile user and his mobile cell numbers.

Credits

Name Role
Bechara Mouzannar Chief Creative Officer
Mohamed Fouad/Osama Arnaouty/Mohamed Kamal Creative Director
Sherif Doss Copywriter
Shereen Mostafa/Karim Khodeir Agency Producer
Yasmin Eiran Account Supervisor
Andrea Ciarla Producer
Ahmed Gallal Director
Mohamed Yousri Planner
Patrizio Patrizi Director Of Photography