| Brand | TOUCH |
| Product/Service | TOUCH |
| Entrant | JWT BEIRUT, LEBANON |
| Category | Film - Art Direction/Production Design |
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Entrant Company
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JWT BEIRUT, LEBANON
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Advertising Agency
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JWT BEIRUT, LEBANON
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Media Agency
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JWT BEIRUT, LEBANON
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Production Company
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SIGNATURE PRODUCTIONS Beirut, LEBANON
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Brief Explanation
Every year Touch, the leading mobile operator in Lebanon, campaigns for Don’t Text & Drive. This year, instead of promoting the negative consequences, the POSITIVE CONSEQUENCES of NOT texting & driving were highlighted. Communicated through a unique, music inspired concept, the song explains – in a positive and light way - that every time you want to text & drive, whistle instead. The TVC included 8 cast members; all characters and props were shot in real size on chroma and reproduced in miniature. Costumes were custom-made and the car set was shot in front of a projector: size 10.5m x 5m
Credits
| Jwt/Beirut |
Chief Creative Officer |
| Jwt/Beirut |
Executive Creative Director |
| Jwt/Beirut |
Creative Director |
| Jwt/Beirut |
Copywriter |
| Jwt/Beirut |
Art Director |
| Jwt/Beirut |
Agency Producer |
| Jwt/Beirut |
Account Supervisor |
| Jwt/Beirut |
Advertiser's Supervisor |
| Anthony Makhlouf |
Producer |
| Harvey Brown |
Director |
| Maria Zakka |
Editor |
| Alleycat |
Post Production |
| Alleycat |
Animation |
| Philip Khayyat |
Music |
| Jwt/Beirut |
Account Manager |
| Jwt/Beirut |
Planner |
| Alleycat |
Special Effects/Computer Graphics |
| Tony El Khazen |
Director Of Photography |
| Cutting Edge |
Editing Company |