| Brand | FRANSABANK |
| Product/Service | FRANSABANK |
| Entrant | JWT BEIRUT, LEBANON |
| Category | Film - Art Direction/Production Design |
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Entrant Company
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JWT BEIRUT, LEBANON
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Advertising Agency
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JWT BEIRUT, LEBANON
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Media Agency
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JWT BEIRUT, LEBANON
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Production Company
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SIGNATURE PRODUCTIONS Beirut, LEBANON
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Brief Explanation
In 2013, Fransabank, a local Lebanese bank, introduced the Simba app, a unique mobile payment method that is easy safe and smart. In order to communicate such an innovative product to a resistant audience, a TV commercial was produced under the concept of “personifying apps they use everyday”. The TV was filmed in one shot with 15 cast members and 10 choreographers pushing 31 platforms on 12 specially designed rails to create 8 different scenes that brought the apps to life.
Creative Execution
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Credits
| Jwt/Beirut |
Chief Creative Officer |
| Jwt/Beirut |
Executive Creative Director |
| Jwt/Beirut |
Creative Director |
| Jwt/Beirut |
Copywriter |
| Jwt/Beirut |
Art Director |
| Jwt/Beirut |
Agency Producer |
| Jwt/Beirut |
Account Supervisor |
| Jwt/Beirut |
Advertiser's Supervisor |
| Anthony Makhlouf |
Producer |
| Mazen Fayyad |
Director |
| Cutting Edge |
Editor |
| Alleycat |
Post Production |
| Cutting Edge |
Music |
| Jwt/Beirut |
Account Manager |
| Jwt/Beirut |
Planner |
| Alleycat |
Special Effects/Computer Graphics |
| Napoleone Carbotta |
Director Of Photography |
| Cutting Edge |
Editing Company |