2014 Winners & Shortlists

STRAY BULLET

Gold Campaign
BrandLBCI
Product/ServiceCHEYEF HALAK
EntrantIMPACT BBDO Beirut, LEBANON
2 of 2 Campaign
CategoryFilm - Casting
Entrant Company IMPACT BBDO Beirut, LEBANON
Advertising Agency IMPACT BBDO Beirut, LEBANON
Production Company THE TALKIES Beirut, LEBANON

Brief Explanation

Due to years of war in Lebanon, the country suffers from the absence and inefficiency of governmental accountability and lack of civic education. When the birth of a child triggers a local war between 2 neighborhoods, and a wedding celebration turns into a funeral, it is very clear that "Celebrations" in Lebanon have taken a very bad twist. "CHEYEF 7ALAK?" which means "PROUD OF YOURSELF?" is the biggest and most popular social movement in Lebanon. The new "CHEYEF 7ALAK?" campaign puts shooting incidents during celebrations under the public eye, a wake-up call that was crucially needed to initiate a change of behavior in that regard. Plz note that we needed to provide another link for the viral film as the agency logo appears on the 1st one.

Creative Execution

The success of "Cheyef Halak - Shoot to celebrate" campaign was primarily based on the genuine and credible delivery of the 2 actors' performance. Both - unknown - protagonists where so true to their roles that the audience believed they were real reckless shooters from the streets of Beirut

Credits

Name Role
Walid Kanaan Chief Creative Officer
Rawad Keyrouz Agency Producer
Karim Diab Account Supervisor
Sarah Touma Producer
Jad Eid Director
Mohammad Kebbe Sound Design/Arrangement
Richard Nakhle Post Production