| Brand | MONDELEZ EGYPT |
| Product/Service | CHEWING GUM |
| Entrant | JWT CAIRO, EGYPT |
| Category | Film - Animation |
|
Entrant Company
|
JWT CAIRO, EGYPT
|
|
Advertising Agency
|
JWT CAIRO, EGYPT
|
|
Media Agency
|
STARCOM MEDIAVEST GROUP Cairo, EGYPT
|
|
Production Company
|
MONKEYS Cairo, EGYPT
|
Brief Explanation
Building on Clorets previous campaign go out and socialize this campaign was introduced as an activation to make people actually go out and socialize, win points (Sps) and freebees
Sps are socializer points. Those are the points you need to get a discount on any of these cool items. You acquire those points every time you go out, and take part in using the socializer application.
TVC was introduced explaining to people what SP is and informing them on where the key places to go
Credits
| Ramsey Naja |
Chief Creative Officer |
| Yassmin Nader |
Creative Director |
| Eslam Hossam |
Copywriter |
| Rami El Kerdany |
Art Director |
| Reem Megahed |
Agency Producer |
| Nihal Nashed |
Account Supervisor |
| Shady Abdel Aziz |
Producer |
| Monkeys |
Post Production |
| Mahmoud Yehia |
Animation |
| Heba Abdel Monsef |
Account Manager |
| Shady Abdellatif |
Planner |