2014 Winners & Shortlists

Brief Explanation

The Qatar Airways’ Land of FCB commercial opens on a Qatar Airways 777 plane arriving at the Land of FC Barcelona, where a flight attendant disembarks to take a journey through the incredible destination to the famous Camp Nou Stadium. Throughout her adventure she encounters some of the club’s most famous players past and present, experiences the rich history of FC Barcelona and meets the fans at the heart of the club. Such players include Spanish defender Gerard Piqué working in passport control, Neymar, the Brazilian star player who has ‘just landed’ at the club, Lionel Messi choreographing his dance-like moves at the FC Barcelona School of Performing Arts, and midfield artists Andrés Iniesta and Sergio Busquets creating a Pointillism-inspired goal celebration mural. Also featured is captain Carles Puyol, heading away a falling plant pot from two female fans talking football tactics. And ex-Barcelona striker and sports celebrity Gary Lineker as taxi driver who drives the flight attendant to see FC Barcelona take to the pitch at Camp Nou Stadium. We end on the Qatar Airways plane above the island of FC Barcelona – the shape and design of the FC Barcelona badge.