2014 Winners & Shortlists

KEEP MOVING

BrandANTA SPORTS/REGAL INTERNATIONAL
Product/ServiceSPORTSWEAR
EntrantAKELA Dubai, UNITED ARAB EMIRATES
CategoryFilm - Editing
Entrant Company AKELA Dubai, UNITED ARAB EMIRATES
Advertising Agency MOLOOBHOY & BROWN Dubai, UNITED ARAB EMIRATES
Production Company AKELA Dubai, UNITED ARAB EMIRATES

Brief Explanation

The world's fourth-largest sportswear brand kicked off their Middle East/North Africa launch with a film that introduced the brand and covered Anta's extensive range of basketball, running, tennis and crossfit apparel. The 71-second online film was then cut down to a 30-second version that aired approximately 7,000 times on various channels on the Orbit-Showtime Network across the MENA region.

Credits

Name Role
Hussain Moloobhoy Creative Director
Neel Kumar Copywriter
Elliot Brown Art Director
Joshua Cox Agency Producer
Hussain Moloobhoy/Elliot Brown Account Supervisor
Aarathi Mohandas Advertiser's Supervisor
Neel Kumar/Arun Jayaprakash/Braden Deatcher Producer
Neel Kumar Director
Neel Kumar Editor
Mango Jam Sound Studio
Brenton Afonso Sound Design/Arrangement
Mile Studios Post Production
Brenton Afonso/'keep Moving' Music
Umran Shaikh Cinematographer
Akela Editing Company
Audio Producer Producer Wilbur D'costa/Colorist D'costa/Colorist Dan Mitre Other Credits