2014 Winners & Shortlists

COLOR BARS TV

BrandDSP PLASCON
Product/ServicePAINT
EntrantGOLO ADVERTISING AGENCY Maputo, MOZAMBIQUE
CategoryFilm - Art Direction/Production Design
Entrant Company GOLO ADVERTISING AGENCY Maputo, MOZAMBIQUE
Advertising Agency GOLO ADVERTISING AGENCY Maputo, MOZAMBIQUE
Production Company GOLO ADVERTISING AGENCY Maputo, MOZAMBIQUE

Brief Explanation

" Don't change the channel, change the color of your wall.'' This film was created for a company that sells paint, DSP Plascon. The company's brand as well as the inks were not very known in Mozambique while the high quality of the product and different options of tones available. Because it 's a small costumer, the challenge was to communicate the brand without spending much money on the production materials, in this case the TV commercial. That's how we came up the idea of the TV bar colors. Here in Mozambique the closing signal of local broadcasters until recently was marked with colored bars. They are well known by people since until a few years ago the closing of the transmission was relatively early, around 11pm. A sequence of TV Color Bars with various tones of ink of Plascon with the message: Don't change the channel. Change the color of your wall

Credits

Name Role
Thiago Fonseca Chief Creative Officer
Thiago Fonseca Executive Creative Director
Thiago Fonseca Creative Director
Kinha Fonseca Copywriter
Ricardo Oliveira Art Director
Golo Golo Advertising Agency Agency Producer
Kátia Issufo Account Supervisor
Ricardo Oliveira Producer
Thiago Fonseca Director
Ricardo Oliveira Editor
Arlindo Cossa Sound Studio
Ricardo Oliveira Post Production
Ricardo Oliveira Animation
Paulo Muianga Planner
Ricardo Oliveira Production Designer
Golo Golo Advertising Agency Editing Company