2014 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Best Fictional Program, Series or Film Where a Client Has Successfully Created a Drama, Comedy or Miniseries Around a Product or Brand
SAADAT AL SULTAN
DANONE NUTRICIA EARLY LIFE NUTRITION - BEBELAC / BABY MILK
HAVAS WORLDWIDE - MIDDLE EAST Dubai UNITED ARAB EMIRATES METRO MEDIA PRODUCTION
Dubai
UNITED ARAB EMIRATES
WHERE TO?/3ALA FEIN?
DUBIZZLE / CLASSIFIEDS WEBSITE
FLAMINGHEAD @DUBIZZLE Dubai Media City UNITED ARAB EMIRATES ASHOUB MOVIES
Cairo
EGYPT
HAKAWATI
McDONALD’S / McDONALD'S RAMADAN
OMD Dubai UNITED ARAB EMIRATES STOKED
Beirut
LEBANON
SWIMMING MANGO
NESTLÉ / DOLCECA
JWT CAIRO EGYPT THE PRODUCERS
Cairo
EGYPT
YALLA NEKAMEL LAMETNA
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES ASAP
Cairo
EGYPT
YOUNG FOLKS HOME
SAMSUNG / SAMSUNG GALAXY YOUNG
LEO BURNETT DUBAI UNITED ARAB EMIRATES BEIRUT WORKS
Dubai
FILMWORKS
LEBANON
UNITED ARAB EMIRATES
Silver
ADHAM'S MOM
VODAFONE / CALL TONE SERVICE
JWT CAIRO EGYPT FILM CLINIC
Cairo
EGYPT
A02 Best Non-Fiction Program, Series or Film Where a Client Has Successfully Created a Reality, Documentary or Light Entertainment Show Around a Product(s) or Brand(s)
DOCUMENTING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216
Tunis
TUNISIA
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
OMAR TAHER
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT HANDMADE
Cairo
EGYPT
ARWA3 ABAYA
HENKEL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES
IN THE BOARDROOM
JAGUAR MENA / XJ
MADISON ADVERTISING Dubai UNITED ARAB EMIRATES THE STUDIO
Dubai
UNITED ARAB EMIRATES
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES
GT ACADEMY
NISSAN PLAYSTATION GT ACADEMY / PLAYSTATION, NISSAN SPORTS CARS
BOOMERANG Cardiff UNITED KINGDOM BOOMERANG
Cardiff
GRAND CENTRAL SOUND STUDIOS
London
UNITED KINGDOM
Bronze
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
ETTOUENSSA WRAHOM ETTOUENSSA
TUNISIE TELECOM / TUNISIE TELECOM
MINDSHARE Tunis TUNISIA ANTWORKS
Tunis
TUNISIA
A03 Best Brand or Product Integration Into a Feature Film, Existing TV Show and/or Series
MEKKI
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT Bird Eye Film Production
Cairo
EGYPT
MAYBELLINE ARAB IDOL AND THE COLOSSAL KAJAL
L’ORÉAL MIDDLE EAST / MAYBELLINE COLOSSAL KAJAL
UM DUBAI UNITED ARAB EMIRATES
VOLUNTEERS DO NOT SEEK RECOGNITION
OFFRE JOIE / NGO
LEO BURNETT BEIRUT LEBANON WONDERFUL PRODUCTIONS
Beirut
LEBANON
A04 Best Use or Integration of User-Generated Content
MAN AMONG MEN
GILLETTE ARABIA / GILLETTE FUSION PROGLIDE
LIVINGROOM COMMUNICATIONS Dubai UNITED ARAB EMIRATES THE TALKIES
Dubai
UNITED ARAB EMIRATES
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA
A05 Best Use or Integration of Experiential Events
DESIGNED & SIGNED
ABC / BRAVE HEART FOUNDATION
MEMAC OGILVY & MATHER Beirut LEBANON ABL FILMS
Rabieh
LEBANON
Bronze
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216
Tunis
TUNISIA
Gold
THE FAST
EMS. AL BAREED AL MOMTAZ / MOBTAATH SERVICE
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
#INSTANESCAFÉ
NESTLÉ / SOLUBLE COFFEE
MINDSHARE Tunis TUNISIA
LVL UP
NIKE / SPORTSWEAR
JWT DUBAI UNITED ARAB EMIRATES JK58
Dubai
UNITED ARAB EMIRATES
Gold
ALRABAA
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
TIGER CO-LAB
SIROCCO / TIGER
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SPRITE CRICKET STARS - THE GAME CHANGER
THE COCA-COLA COMPANY / COCA-COLA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
DOVE SURPRISES
UNILEVER / DOVE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES KARL EDWARDS MOTION PICTURES
Dubai
UNITED ARAB EMIRATES
INSTANT TEST DRIVE EXPERIENCE
VOLKSWAGEN MIDDLE EAST / VOLKSWAGEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES EARDRUM AUSTRALIA
Sydney
AUSTRALIA
A06 Best Use or Integration of Music
COKE STUDIO SEASON 2
COCA-COLA / COKE STUDIO
FP7/DXB Dubai UNITED ARAB EMIRATES MINT MENA
Dubai
UNITED ARAB EMIRATES
Silver
CRAZY FOR GOOD
COCA-COLA EGYPT / COCA-COLA
FP7/CAI Cairo EGYPT LEO MEDIA
Cairo
EGYPT
RAASUK DIVERSION
MASHROU' LEILA / MUSIC
LEO BURNETT BEIRUT LEBANON CLANDESTINO FILMS
Beirut
LEBANON
Gold
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
Bronze
A07 Best Use or Integration of Offline Media Such as Print, Outdoor etc.
LEBANESE ROCKET SOCIETY (BELIEVE IT)
MC DISTRIBUTION / DOCUMENTARY FILM
LEO BURNETT BEIRUT LEBANON
ANNA, I'M COMING HOME
NOKIA / NOKIA
JWT DUBAI UNITED ARAB EMIRATES
Bronze
NATIONAL DAY
OOREDOO TELECOM / OOREDOO TELECOM
LEO BURNETT QATAR Doha QATAR
WE NAILED IT.
SACO HARDWARE STORES / BOSCH IXO SCREW DRIVER
BOLD CREATIVE BOUTIQUE Riyadh SAUDI ARABIA FRAME STUDIO
Riyadh
SAUDI ARABIA
CAN'T BE COVERED
THE KING KHALID FOUNDATION / DOMESTIC ABUSE AWARENESS
MEMAC OGILVY & MATHER Riyadh SAUDI ARABIA
THE AUTOCOMPLETE TRUTH
UN WOMEN / GENDER EQUALITY
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Gold
A09 Best Use or Integration of Digital or Social Media
MOBILIZING THE 12TH MAN
C. S. HAMMAM-LIF / FOOTBALL CLUB
MEMAC OGILVY LABEL TUNISIA Tunis TUNISIA ATELIER 216
Tunis
TUNISIA
Short List
FOOD IS NOT COMPLETE WITHOUT MOUSSY
CARLSBERG / MOUSSY
JWT Jeddah SAUDI ARABIA SIGNATURE PRODUCTIONS
Beirut
LEBANON
DR. ATEF RASMY PRESCRIPTION
DUBIZZLE / CLASSIFIEDS WEBSITE
DUBIZZLE Dubai UNITED ARAB EMIRATES
Silver
SHOE LOVE TRUE LOVE
LEVEL SHOE DISTRICT / SHOE RETAIL
HAVAS DIGITAL MIDDLE EAST Dubai UNITED ARAB EMIRATES
WE ONLY HAVE EACH OTHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT LIGHTHOUSE FILMS
Cairo
EGYPT
LOVE TRANSLATOR
MUKHI SISTERS / VALENTINE'S PROMOTION
RÉPUBLIQUE Beirut LEBANON
Short List
KIT KAT COMEDY SHOW
NESTLÉ MIDDLE EAST / KIT KAT
MEC Dubai UNITED ARAB EMIRATES BLUE CACTUS FILMS
Dubai
UNITED ARAB EMIRATES