2014 Winners & Shortlists

The Campaign

Egypt has been through a phase of political, social and economic desperation.

Results

We assembled a group of young singers with different musical backgrounds. Great talent and warm voices were our priorities. We wanted voices that would touch the Egyptian heart. We prudently crafted the musical and had it performed in an underground music spirit, one that is highly applauded among the mass. Knowing that Egypt has a diversified taste of music

Egyptians welcomed 2013 with rage, protests and deep political divisions before the song was released. The song hit number one in local music charts with over three million views on youtube in only a couple of months. The song also generated free airing equivalent to 800,000 dollars, and call tone downloads reached two million encouraged business purchase intention by 98%.

People started reacting immediately to the campaign. The song hit number one in local music charts with over three million views on youtube in only a couple of months. The song also generated free airing equivalent to 800,000 dollars, and call tone downloads reached two million encouraged business purchase intention by 98%. The song was also praised by many political and social figures. Many TV channels used it as a main subject in their talk shows, and most importantly, the song, lyrics and music reminded media and political figures on both sides of the spectrum that Egypt is bigger than their differences. We should be ALWAYS TOGETHER