2014 Winners & Shortlists

Brief Explanation

• Make sure the Stand captures both Land Rover and Rugby. • Drive people to the show room (sales) • Create a database of information from the participants at the event.

The Brief

• Create a new activation, which relates the characteristics and essence of rugby to the Land Rover. • Capture people’s attention and information at the Dubai Rugby 7s.

How the final design was conceived

Land Rover and Rugby have many shared values – integrity, courage, pride, composure, capability – values that are required to create great competitive rugby and world class all-terrain vehicles. A simple, fun and interactive stand which was designed to test the rugby fans skills, whilst at the same time showcasing many of the benefits of the Land Rover range through challenging rugby inspired games

Indication of how successful the outcome was in the market

• During the 3 day event 2424 people registered to take part in the activations, helping expand our data base. • We conducted surveys on ipads, enticing people to the stand as well as showcasing the Land Rover range, offering test drives and entering competitions • 3000 Land Rover branded Prizes were given away to participants on the stand.