| Brand | PROCTER & GAMBLE |
| Product/Service | TIDE |
| Entrant | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Category | CONSUMER PRODUCTS |
| Entrant Company | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Advertising Agency | LEO BURNETT DUBAI, UNITED ARAB EMIRATES |
| Production Company | BKP Dubai, UNITED ARAB EMIRATES |
| Name | Role |
|---|---|
| Bechara Mouzannar | Chief Creative Officer |
| Peter Bidenko | Executive Creative Director |
| Mohamed Oudaha | Creative Director |
| Sunny Deo/Simon Raffaghello | Scriptwriter |
| Sarah Abdullah | Agency Producer |
| Marwan Farraj | Account Supervisor |
| Chris Atkins | Producer |
| Wassim Jammal | Other Credits |