2013 Winners & Shortlists

LANGUAGE TAKEOVER (THE MEXICAN)

BrandMcDONALD'S
Product/ServiceTASTES OF THE WORLD
EntrantUM DUBAI, UNITED ARAB EMIRATES
CategoryRETAIL STORES, RESTAURANTS & FAST FOOD OUTLETS
Entrant Company UM DUBAI, UNITED ARAB EMIRATES
Media Agency UM DUBAI, UNITED ARAB EMIRATES

English Translation of Main Headlines

Add 4 ads of this campaign are in languages other than english. The entire idea was to change the language into a language other than english to a language from where the sandwich originates. Since it was a stunt, the meaning of these dummy texts have no relevance.

Credits

Name Role
Maroun Bakhos Account Manager
Irfan Ibrahim Other Credits