2013 Winners & Shortlists

IBN BATOUTA

BrandFIRST FINANCE QATAR
Product/ServicePERSONAL FINANCE
EntrantAGENCY 222 Doha, QATAR
CategoryBANKING, INVESTMENT & INSURANCE
Entrant Company AGENCY 222 Doha, QATAR
Advertising Agency AGENCY 222 Doha, QATAR

English Translation of Main Headlines

Context: Ramadan is well-known as a time for riddles (fawazeer)and drama. We took three traditional and much-loved stories familiar to our target audience - the stories on Antara Ibn Shadad, Ibn Battuta and Abbas Ibn Fernas - and showed how their lives would have been much easier, had First Finance been around in those days. Translation: “If First Finance had existed back in the day, I would get car finance and drive to more parts of the world and experience more adventures, and First Finance would have driven me to discover more countries and  witness more cultures during my thirty years of traveling." Who am i? A1) Mohamed Al Fateh A2) Ibn Batouta A3) Hatem Al taie Send your answer as an SMS To 92771 and you might be one of 10 winners of ipad 3 from First Finance. Www.ffqatar.com

Credits

Name Role
Tim Styles Executive Creative Director
Fergus O'hare Creative Director
Hossam Elgharably Copywriter
Jawad Ghrayeb Art Director
Habby Khalil Photographer
Sean Palmers/Elsa Khalil Account Manager