2013 Winners & Shortlists

WATER

BrandGE MENAT
Product/ServiceGE POWERING/ENERGY
EntrantWIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
CategoryCOMMERCIAL PUBLIC SERVICES
Entrant Company WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS
Advertising Agency WIEDEN+KENNEDY AMSTERDAM, THE NETHERLANDS

English Translation of Main Headlines

‘We all make progress’ is designed to place GE in the driving seat of substantive progress in the Middle East, by celebrating the tangible, human benefits of its technology. The print executions showcase a unique perspective on real GE technology. The photographic style creates a sense of awe at everything GE accomplishes across the region, while the copy uses accessible language to explain the real benefits of its technology.

Credits

Name Role
Mark Bernath/Eric Quennoy Executive Creative Director
Pierre Janneau/Mike Farr Creative Director
Zach Watkins Copywriter
Craig Williams Art Director
Christian Weber Photographer
Andrew Koningen Art Buyer
Jordi Pont/Joe Lahham Account Supervisor
Thibaud Vincent-Genod Account Manager
Nick Docherty/Daisy Andrewes Planner
Jason Hill/Director Of Advertising Growth Markets/Rania Rostom/Director Of Corporate Communications Other Credits