2013 Winners & Shortlists

MOBILY HALA PREPAID PACKAGE LAUNCH CAMPAIGN - DAMMAM

BrandMOBILY ETIHAD ETISALAT
Product/ServiceMOBILY HALA PREPAID PACKAGE
EntrantIMPACT BBDO Riyadh, SAUDI ARABIA
CategoryCOMMERCIAL PUBLIC SERVICES
Entrant Company IMPACT BBDO Riyadh, SAUDI ARABIA
Advertising Agency IMPACT BBDO Riyadh, SAUDI ARABIA

English Translation of Main Headlines

This new prepaid calling + data package from Mobily offers an unprecedented suite of features. Simply put, the price vs. quantity disparity is so big that at first glance it seems an unbelievable proposition unless tried. With unlimited data, SMS and on-net calling after a minimum-amount recharge, this package offers the unachievable, which literally upon usage can give anyone the impression that anything and everything (previously impossible) in the world is possible now and that too with Mobily. The Print execution depicts the Saudi city of Dammam snow-covered, which is quite unusual not just in the summers but also during any time of the year. Amidst all this regularity, we reveal sub-zero, snow covered shot of Dammam - Impossible!

Credits

Name Role
Philip Aprahamian Chief Creative Officer
Jihad Khoury Creative Director
Geroge Jerges Copywriter
Raji Abou Chacra Art Director
Adeel Esbhani Account Supervisor
Mohammed Al Musfer Advertiser's Supervisor