2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location PR Location Award
A01 BEST USE OF DIGITAL PR
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Silver
A02 BEST USE OF SOCIAL MEDIA
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS & SOCIAL MEDIA PLAYLISTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
CREST SPREAD THE SMILE
PROCTER & GAMBLE / CREST
LEO BURNETT BEIRUT LEBANON
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
Grand Prix
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
Silver
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES
INCHES TO TOGETHERNESS
SUBWAY / SUBWAY RESTAURANTS
MOMENTUM MENA Dubai UNITED ARAB EMIRATES
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON
VODAFONE FACEBOOK
VODAFONE / VODAFONE
JWT CAIRO EGYPT
A03 BEST USE OF LIVE EVENTS, STUNTS AND OR CELEBRITY ENDORSEMENT
THE TAKE OFF OF A REGION
SYPHAX / AIRLINES
JWT TUNIS TUNISIA
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
COKE STUDIO: INTERACTIVE HOLOGRAM CONCERTS
COCA-COLA MIDDLE EAST / COCA-COLA
FP7/DXB Dubai UNITED ARAB EMIRATES
Bronze
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Bronze
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
Gold
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
Short List
A04 BEST USE OF SPONSORSHIP
DJEZZY 10 YEARS
DJEZZY / FIKRA CONFERENCE
ALLEGORIE Algiers ALGERIA
A05 BEST LAUNCH OR RE-LAUNCH
THE TAKE OFF OF A REGION
SYPHAX / AIRLINES
JWT TUNIS TUNISIA
BMW 3 & 6 SERIES LAUNCH
BASSOUL HENEINE / BMW
SPIRIT Beirut LEBANON
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON
Short List
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
A06 BEST USE OF MEDIA RELATIONS
CHILDREN CAN'T PERFORM MIRACLES
CHILDREN’S CANCER CENTER OF LEBANON / CANCER TREATMENT CENTER
LEO BURNETT BEIRUT LEBANON
B01 CONSUMER PRODUCTS
A VERY PUBLIC DISPLAY OF AFFECTION - THE MEN WHO SHARED THEIR LOVE WITH MILLIONS
UNILEVER / DOVE MEN+ CARE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
Short List
MAXIBON'S BIG BITE
NESTLÉ EGYPT / MAXIBON
JWT CAIRO EGYPT
MINALAKHIR
THE COCA-COLA COMPANY / SPRITE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
Bronze
B02 CONSUMER SERVICES
PROJECT ANKH
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT POWERBROKER PUBLIC RELATIONS
Frankfurt
GERMANY
TOUCH RE-LAUNCH
TOUCH / TOUCH
JWT BEIRUT LEBANON
B03 CORPORATE REPUTATION
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON
Gold
HANDS FOR HYGIENE CAMPAIGN
UNILEVER - LIFEBUOY / GLOBAL HANDWASHING DAY
IRIS WORLDWIDE Dubai UNITED ARAB EMIRATES
A DAY OFFLINE
McDONALD'S / McDONALD'S
LEO BURNETT DUBAI UNITED ARAB EMIRATES ASDA'A BURSON-MARSTELLER
Dubai
UNITED ARAB EMIRATES
Silver
HAPPINESS HEROES
BEL GROUP / PICON SPREADABLE CHEESE
LEO BURNETT BEIRUT LEBANON
Bronze
#WEBUILTTHISCITY
S*UCE / S*UCE
S*UCE Dubai UNITED ARAB EMIRATES
Short List
MILES FOR SMILES
GOODYEAR MIDDLE EAST / TYRES
EXTRACAKE PR Dubai UNITED ARAB EMIRATES
VODAFONE FACEBOOK
VODAFONE / VODAFONE
JWT CAIRO EGYPT
B04 NON-CORPORATE
PRESERVING THE CULTURE AND HERITAGE OF THE UAE
INTERNATIONAL FUND FOR HOUBARA CONSERVATION / CAPTIVE BREEDING AND RELEASE PROGRAMME TO CONSERVE THE HOUBARA BUSTARD
IMPACT PORTER NOVELLI Dubai UNITED ARAB EMIRATES IMPACT PORTER NOVELLI
Dubai
UNITED ARAB EMIRATES
Bronze
PROPHET
QTEL (QATAR TELECOM) / QTEL
LEO BURNETT QATAR Doha QATAR WALLIS
Doha
QATAR
Silver
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MEMAC OGILVY PR
Dubai
UNITED ARAB EMIRATES
Short List
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON
Silver
C01 BEST INTEGRATED CAMPAIGN LED BY PR
ACT-PR
ACT FOR THE DISAPPEARED / ACT FOR THE DISAPPEARED
GREY WORLDWIDE MENA NETWORK Beirut LEBANON
Gold
MUBADALA 10TH ANNIVERSARY INTEGRATED CAMPAIGN
MUBADALA / ANNIVERSARY INTEGRATED CAMPAIGN
MUBADALA Abu Dhabi UNITED ARAB EMIRATES EDELMAN
Abu Dhabi
UNITED ARAB EMIRATES
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT PORTER NOVELLI
Beirut
LEBANON