| Brand | VODAFONE EGYPT |
| Product/Service | MICRO RECHARGE CARDS |
| Entrant | JWT CAIRO, EGYPT |
| Category | SMALL SCALE SPECIAL SOLUTIONS |
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Entrant Company
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JWT CAIRO, EGYPT
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Advertising Agency
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JWT CAIRO, EGYPT
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Execution
Our product itself was an ambient solution as we used In Egypt, the small shop is king. This is where Egyptians do the majority of their grocery shopping. Here, it is common practice for the shop owner to substitute small change with low-value items - the kind of items you find next to his cash register, like gum or candy. In fact, this practice is so widespread nearly anything can act as change, even if you end up feeling, well, short-changed.
So when Vodafone introduced micro-recharge cards for their prepaid users, we spotted an opportunity.
English Translation of Main Headlines
Headline:
With Vodafone’s Fakka Cards, You’re Going to Do More With Your Change
Call for action:
For more information call 800
Credits
| Ramsey Naja |
Chief Creative Officer |
| Youssef Gadallah |
Creative Director |
| Baher Raouf |
Copywriter |
| Ramy El Kerdany /Baher Raouf |
Art Director |
| Shahira Akel |
Account Supervisor |
| Nihal Nashed |
Account Manager |
| Hatem El Kashef |
Planner |