2013 Winners & Shortlists

WAR-TORN WALLS

Silver

Case Film

Presentation Board

BrandMINSITRY OF SOCIAL AFFAIRS - SAVE THE CHILDREN
Product/ServiceNO TO VIOLENCE AGAINST CHILDREN
EntrantLOWE PIMO Beirut, LEBANON
CategorySPECIAL BUILD
Entrant Company LOWE PIMO Beirut, LEBANON
Advertising Agency LOWE PIMO Beirut, LEBANON

Execution

WHEN THE CRACKS OF A WAR-TORN WALL BECOME THE BRUISES ON A CHILD’S BODY. A campaign in collaboration with the Ministry of Social Affairs and Save the Children, to raise awareness of the issue of violence toward children, and to promote the dedicated hotline 1714. About 45% of children are exposed to physical violence annually. Transparent stickers of children were superimposed on war-torn walls of Beirut, to illustrate the violence inflicted upon children. This shocking trompe l’oeil effect resulted in a disturbing combination revealing a bullethole piercing through a child’s eye, and a wall cracking down a child’s back. The slogan also added to the concept: “Violence won’t teach them, it will scar them forever”. These stickers were placed in several locations across Lebanon and invited people to call for action, and report violence to the hotline number provided

English Translation of Main Headlines

"Violence won’t teach them, it will scar them forever”.

Credits

Name Role
Madona Zaidan Creative Director
Mayssam Arabi Copywriter
Maria Hakim Art Director
Joumana Mikaelian Account Supervisor
Mona Mouzer Advertiser's Supervisor
Joumana Mikaelian Account Manager