CHILDREN CAN'T PERFORM MIRACLES
| Brand | CHILDREN’S CANCER CENTER OF LEBANON |
| Product/Service | CANCER TREATMENT CENTER |
| Entrant | LEO BURNETT BEIRUT, LEBANON |
| Category | INTEGRATED CAMPAIGN LED BY OUTDOOR |
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Entrant Company
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LEO BURNETT BEIRUT, LEBANON
|
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Advertising Agency
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LEO BURNETT BEIRUT, LEBANON
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Execution
Campaign message: Children Can’t Perform Miracles Without Your Help
Graffiti and street artists dressed up the walls of the Lebanese capital through their visions on the fight against cancer. The striking visuals all hosted the campaign’s message along the short code where people could pledge donations.
Credits
| Bechara Mouzannar |
Chief Creative Officer |
| Malek Ghorayeb |
Executive Creative Director |
| Areej Mahmoud |
Creative Director |
| Samer Zouehid |
Copywriter |
| Charbel Sawane/Dalia Fadel/Daniela Abdo/Marc Maftoum/Julie Khalil Mezher |
Art Director |
| Henri Ghammache |
Photographer |
| Nada Abi Saleh |
Account Supervisor |
| Diego De Aristegui |
Account Manager |