2013 Winners & Shortlists

LIVE STREAMING EGYPT

Short List
BrandEGYPT TOURIST AUTHORITY
Product/ServiceEGYPT
EntrantJWT CAIRO, EGYPT
CategoryDIGITAL OUTDOOR
Entrant Company JWT CAIRO, EGYPT
Advertising Agency JWT CAIRO, EGYPT

Execution

ITB Berlin (The International Tourism Exchange in Berlin) Live feeds from Egypt to Berlin Live feeds from the people, from the streets from the Egypt’s main hotspots! Showing that Egypt is safe secured and enjoyable Using the online live streaming technology, showing the main locations, streets, people reactions, tourists in Egypt etc… Videos were streamed on a large screen in the Egypt booth entrance. Shooting from 4 cities at the same time (Cairo, Red sea, Luxor and Aswan) Using the ETA social media channels (Facebook and Twitter), to drive welcoming messages on the social media channels to invite the people to come to Egypt. The tweets have been displayed on LED screens inside the Egypt hall in Berlin giving the chance to the visitors to replay back on Twitter and Facebook thanking the Egyptians on the invitations.

Credits

Name Role
Ibrahim Islam Creative Director
Baher Raouf Art Director
Yamen El Gamal Illustrator
Rasha Georgy Account Supervisor
Aref Fakhoury Advertiser's Supervisor
Ahmed Helal Producer
Aref Fakhoury Account Manager