2013 Winners & Shortlists

THE INTERACTIVE PRINT AD

BrandRSA
Product/ServicePERSONAL MOTOR INSURANCE
EntrantMEMAC OGILVY Dubai, UNITED ARAB EMIRATES
CategoryVIRAL MARKETING & MESSAGING FOR MOBILE
Entrant Company MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
Advertising Agency MEMAC OGILVY Dubai, UNITED ARAB EMIRATES

Brief Explanation

The ad is the device. To take the RSA experience “Easy as Ever” to its utmost level, we embedded a device with a pre-installed program onto our print medium. This allowed customers and potential clients to key-in their details and request for a car insurance quote, on-the-spot and directly from the print ad. Their details are sent to RSA which is linked to RTA’s system, verifying and computing a quote in real time. Shortly after, this is sent to their mobile phones.

Credits

Name Company Role
Fabian Roser Ogilvyone Creative Director
Louise Bolo Ogilvyone Copywriter
Sean Hart Ogilvyone Account Supervisor
Fahad Osman Ogilvyone Account Supervisor
Samara Ghori Ogilvyone Account Manager
Nabil Moutran Ogilvyone Regional Director
Niv Baniahmad Ogilvyone Creative Technologist
Rodrigo Mavu Ogilvyone Art Director
Mahesh Powar Ogilvyone Motion Designer
Gaia Armelin Ogilvyone Designer
Links
Mobile URL