| Brand | RSA |
| Product/Service | PERSONAL MOTOR INSURANCE |
| Entrant | MEMAC OGILVY Dubai, UNITED ARAB EMIRATES |
| Category | VIRAL MARKETING & MESSAGING FOR MOBILE |
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Entrant Company
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
|
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Advertising Agency
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MEMAC OGILVY Dubai, UNITED ARAB EMIRATES
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Brief Explanation
The ad is the device.
To take the RSA experience “Easy as Ever” to its utmost level, we embedded a device with a pre-installed program onto our print medium. This allowed customers and potential clients to key-in their details and request for a car insurance quote, on-the-spot and directly from the print ad. Their details are sent to RSA which is linked to RTA’s system, verifying and computing a quote in real time. Shortly after, this is sent to their mobile phones.
Credits
| Fabian Roser |
Ogilvyone |
Creative Director |
| Louise Bolo |
Ogilvyone |
Copywriter |
| Sean Hart |
Ogilvyone |
Account Supervisor |
| Fahad Osman |
Ogilvyone |
Account Supervisor |
| Samara Ghori |
Ogilvyone |
Account Manager |
| Nabil Moutran |
Ogilvyone |
Regional Director |
| Niv Baniahmad |
Ogilvyone |
Creative Technologist |
| Rodrigo Mavu |
Ogilvyone |
Art Director |
| Mahesh Powar |
Ogilvyone |
Motion Designer |
| Gaia Armelin |
Ogilvyone |
Designer |
Links
Mobile URL