2013 Winners & Shortlists

REDBULL X-FIGHTERS 2012

BrandREDBULL
Product/ServiceREDBULL X-FIGHTERS 2012
EntrantINTERESTING TIMES Beirut, LEBANON
CategoryMOBILE ADVERTISING
Entrant Company INTERESTING TIMES Beirut, LEBANON
Advertising Agency INTERESTING TIMES Beirut, LEBANON

Brief Explanation

This unique take-over was exclusive to iPhone and iPad devices. When users visited the Virigin Megastore mobile page they found that the homepage was upside down! In order to remedy this users flipped their iDevice only to find that the website flipped the opposite way. After attempting to invert the page several time an X-fighters pop-up let them know they we’re being duped. With the message “EVEN YOUR IOS/Android IS INTO IT” (based on the operating system used to access the page) and all the event details the user was presented with the option to purchase tickets to the event by clicking on the banner.

Credits

Name Company Role
Wassim Bassil Interesting Times Managing Director
Ashraf Mansour Interesting Times Strategic Director
Jimmy Francis Interesting Times Creative Director
Mo Alghossein Interesting Times Creative Director
Mia Igniades Interesting Times Junior Art Director
Tres Colacion Interesting Times Copy Writer
Rashad Bou Moglbay Interesting Times Technology Manager
Ahmad Hteit Interesting Times Web Developer
Links
Mobile URL   |   Entry URL