| Brand | REDBULL |
| Product/Service | REDBULL X-FIGHTERS 2012 |
| Entrant | INTERESTING TIMES Beirut, LEBANON |
| Category | MOBILE ADVERTISING |
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Entrant Company
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INTERESTING TIMES Beirut, LEBANON
|
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Advertising Agency
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INTERESTING TIMES Beirut, LEBANON
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Brief Explanation
This unique take-over was exclusive to iPhone and iPad devices. When users visited the Virigin Megastore mobile page they found that the homepage was upside down! In order to remedy this users flipped their iDevice only to find that the website flipped the opposite way. After attempting to invert the page several time an X-fighters pop-up let them know they we’re being duped. With the message “EVEN YOUR IOS/Android IS INTO IT” (based on the operating system used to access the page) and all the event details the user was presented with the option to purchase tickets to the event by clicking on the banner.
Credits
| Wassim Bassil |
Interesting Times |
Managing Director |
| Ashraf Mansour |
Interesting Times |
Strategic Director |
| Jimmy Francis |
Interesting Times |
Creative Director |
| Mo Alghossein |
Interesting Times |
Creative Director |
| Mia Igniades |
Interesting Times |
Junior Art Director |
| Tres Colacion |
Interesting Times |
Copy Writer |
| Rashad Bou Moglbay |
Interesting Times |
Technology Manager |
| Ahmad Hteit |
Interesting Times |
Web Developer |
Links
Mobile URL
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Entry URL