Brand | LAND ROVER |
Product/Service | LAND ROVER |
Entrant | Y&R DUBAI, UNITED ARAB EMIRATES |
Category | VIRAL MARKETING & MESSAGING FOR MOBILE |
Entrant Company
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Y&R DUBAI, UNITED ARAB EMIRATES
|
Advertising Agency
|
Y&R DUBAI, UNITED ARAB EMIRATES
|
Brief Explanation
Land Rover wanted to promote their recently launched Instagram account and promote the classic adventurous spirit of Land Rover owners. They wanted to show Land Rover’s knowledge and establish its vehicles as the best cars for off-roading in the Middle East.
Whilst a Land Rover can take on any obstacles it faces, once drivers step out of their vehicle, they are at the mercy of Mother Nature. So we invited every Land Rover driver going on an adventure to send us a picture on Instagram along with their location or destination, and replied with a survival tip within minutes. For each request, we researched every possible danger, every animal indigenous to that location, and the impact of the weather on the different terrains people could encounter there, and made sure the tip would actually be helpful to people.
10 days after launching our campaign, we answered 16 requests for survival tips, each garnering up to 100 likes on Instagram and 700 likes and 80 shares on Facebook, an increase of 30% in interactions on Facebook and Instagram.
Credits
Shahir Zag |
Y&R |
Chief Creative Officer |
Joseph Bihag |
Y&R |
Creative Director |
Guillaume Calmelet |
Y&R |
Copywriter |
Beatriz Carosini |
Y&R |
Art Director/Copywriter |
Amin Soltani |
Y&R |
Head Of Production |
Gitten Tom |
Y&R |
Retoucher |
Pierre Farra |
Y&R |
Account Manager |
Jean Atik |
Jaguar Land Rover |
Marketing Manager |
Links
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