2013 Winners & Shortlists

PEPSI FOOTBALL 2012

BrandPEPSICO INTERNATIONAL
Product/ServicePEPSI
EntrantIMPACT BBDO Dubai, UNITED ARAB EMIRATES
CategoryMOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLS
Entrant Company IMPACT BBDO Dubai, UNITED ARAB EMIRATES
Advertising Agency IMPACT BBDO Dubai, UNITED ARAB EMIRATES

Brief Explanation

The Challenge Ahead of the Euro 2012 Championships, Pepsi wanted to encourage fans to celebrate the football season through its ‘Kick in the Mix’ campaign – a fusion of football mixed with music. The Solution We created the Kick in the Mix mobile application, a completely immersive experience, packed with exclusive videos, content, music, behind-the-scenes photos, interviews and a stand-out augmented reality game, where fans could win a trip to meet ‘football superstar Lionel Messi! The Efficiency 420,000 applications downloaded and 1.34m games played totaling 5m minutes of Pepsi interaction – in years, that’s nearly a decade! 84% of young Arabs now associate Pepsi with football – up 6%.

Credits

Name Company Role
Oussama Gholmieh Impact Proximity General Manager
Richard Mcbeath Impact Proximity Digital Director
Rishna Patel Impact Proximity Senior Account Manager
Dexter Retamar Impact Proximity Art Director
Wim Coetzee Impact Proximity Technical Lead
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