2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 MOBILE APPLICATIONS & OTHER DOWNLOADABLE TOOLS
TRADITIONAL VS. DIGITAL
ARABAD / MAGAZINE COVER
RÉPUBLIQUE Beirut LEBANON
THE LAST SUMMER ON EARTH APP
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON
CHEYEF HALAK APPLICATION
LBCI / CHEYEF HALAK
IMPACT BBDO Beirut LEBANON
Short List
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
TUNPHARMA
NATIONAL COUNCIL OF PHARMACISTS / TUNPHARMA
PIXELS TRADE Tunis TUNISIA
THE INTERACTIVE PRINT AD
RSA / PERSONAL MOTOR INSURANCE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
SAY IT LIKE BOND
SONY / SONY XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES
PEPSI FOOTBALL 2012
PEPSICO INTERNATIONAL / PEPSI
IMPACT BBDO Dubai UNITED ARAB EMIRATES
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES
Bronze
MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
Silver
A03 VIRAL MARKETING & MESSAGING FOR MOBILE
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA
THE INTERACTIVE PRINT AD
RSA / PERSONAL MOTOR INSURANCE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
#LRINSTASURVIVAL
LAND ROVER / LAND ROVER
Y&R DUBAI UNITED ARAB EMIRATES
Silver
A04 MOBILE GAMES
MADE TO THRILL
TOYOTA MOTOR CORPORATION MIDDLE EAST / TOYOTA 86
DRIVE DENTSU Dubai UNITED ARAB EMIRATES
Silver
SIDELINE CONVERSION
SIROCCO FZCO / HEINEKEN
MEMAC OGILVY Dubai UNITED ARAB EMIRATES
A05 MOBILE ADVERTISING
REDBULL X-FIGHTERS 2012
REDBULL / REDBULL X-FIGHTERS 2012
INTERESTING TIMES Beirut LEBANON
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES
Short List