2013 Winners & Shortlists

Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 USE OF BROADCAST: TV, CINEMA, RADIO
A TV THAT BUFFERS?
TE DATA / TE DATA ADSL AND TE LIVE
ZENITHMEDIA EGYPT Cairo EGYPT ZENITHMEDIA EGYPT
Cairo
ZENITHMEDIA EGYPT
Cairo
EGYPT
Short List
12PT RAMADAN CAMPAIGN
VODAFONE EGYPT / LIMITED TIME TARIFF 12PT PER MINUTE
JWT CAIRO EGYPT OMD
Cairo
EGYPT
Short List
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT UM7
Giza
EGYPT
Short List
SABB SALE INTERVENTION
SABB - THE SAUDI BRITISH BANK / BANK
JWT Riyadh SAUDI ARABIA MINDSHARE
Riyadh
SAUDI ARABIA
Bronze
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Silver
WORLD FASTEST RUNNING MOVIES
ADIDAS / F50
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Gold
PATTEX POWER
HENKEL / PATTEX
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Silver
A02 USE OF MAGAZINES/NEWSPAPERS
BREAK-FREE PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Silver
LANGUAGE TAKEOVER
McDONALD'S / TASTES OF THE WORLD
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Silver
WORLD'S FIRST TASTE-ABLE PRINT AD
THE COCA-COLA COMPANY / FANTA
MEMAC OGILVY Dubai UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Silver
A03 USE OF STANDARD OUTDOOR
BEAT THE HEAT
GOODYEAR / TYRES
UM DUBAI UNITED ARAB EMIRATES UM DUBAI
UM DUBAI
UNITED ARAB EMIRATES
Short List
A04 USE OF AMBIENT MEDIA: SMALL SCALE
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT OMD
Cairo
EGYPT
Gold
NEVER HIDE YOUR JEWELRY
MUKHI SISTERS / NEW COLLECTION
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
Short List
RETHINK YOUR ROUTINE
FITWORX / FITNESS EQUIPMENT
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Bronze
BRING A SMILE
CLOROX COMPANY / GLAD
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI
UNITED ARAB EMIRATES
Silver
A05 USE OF AMBIENT MEDIA: LARGE SCALE
THE ART OF TAILORING
EJJEH & SONS / BESPOKE TAILORING
RÉPUBLIQUE Beirut LEBANON RÉPUBLIQUE
Beirut
LEBANON
Short List
CRASH TEXT DUMMIES
NISSAN MIDDLE EAST / ROAD SAFETY AWARENESS
TBWA\RAAD UAE Dubai UNITED ARAB EMIRATES TBWA\RAAD UAE
Dubai
UNITED ARAB EMIRATES
Bronze
A06 USE OF SPECIAL EVENTS AND STUNT/LIVE ADVERTISING
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT JWT EXPERIENCE
Cairo
EGYPT
Short List
SEPTEMBER CHRISTMAS
TAMANNA / TAMANNA
HORIZON DRAFTFCB Beirut LEBANON BPN
Beirut
LEBANON
Short List
ALWASEELA LOOK NO FURTHER
AL WASEET / ALWASEEELA
LEO BURNETT Jeddah SAUDI ARABIA LEO BURNETT
Jeddah
SAUDI ARABIA
Silver
FEEDING FRENZY
ALOHA TUNA / TINNED TUNA
MEMAC OGILVY & MATHER Jeddah SAUDI ARABIA ONETOONE MARKETING
Jeddah
SAUDI ARABIA
Short List
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI
UNITED ARAB EMIRATES
Short List
SAY IT LIKE BOND
SONY / XPERIA ION
FP7/DXB Dubai UNITED ARAB EMIRATES PHD
Dubai
UNITED ARAB EMIRATES
Short List
A07 USE OF DIGITAL MEDIA (INCLUDING INTERNET, MOBILE DEVICES, ETC)
THE LAST SUMMER ON EARTH - MOBILE APP
GRAVITY BREWING / LEBANESE BREW
INTERESTING TIMES Beirut LEBANON INTERESTING TIMES
Beirut
LEBANON
Silver
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Short List
SPEED PERSONIFIED VIA SMS
NISSAN / NISSAN 370Z
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Short List
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
Silver
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Short List
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Bronze
A08 USE OF SOCIAL MEDIA
AXE FOOTY
UNILEVER / AXE
DIGITAL REPUBLIC Cairo EGYPT DIGITAL REPUBLIC
Cairo
EGYPT
Short List
DAYMAN MAABAAD/ ALWAYS TOGETHER
MOBINIL / MOBINIL
LEO BURNETT CAIRO EGYPT UM7
Giza
EGYPT
Bronze
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Grand Prix
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO
Beirut
LEBANON
Gold
THE BLACKBERRY SOCIAL CHALLENGE
TOUCH / TOUCH
JWT BEIRUT LEBANON JWT BEIRUT
LEBANON
Short List
AXE WINGMAN
UNILEVER / AXE
DIGITAL REPUBLIC Dubai UNITED ARAB EMIRATES DIGITAL REPUBLIC
Dubai
UNITED ARAB EMIRATES
Silver
POWER OF IMAGINATION
RECKITT BENCKISER / DUREX CONDOMS
BUZZMAN MIDDLE EAST Dubai UNITED ARAB EMIRATES BUZZMAN MIDDLE EAST
Dubai
UNITED ARAB EMIRATES
Bronze
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
Bronze
B01 CORPORATE INFORMATION
RIPPLES OF HAPPINESS
COCA-COLA MIDDLE EAST / THE COCA-COLA FOUNDATION
FP7/DXB Dubai UNITED ARAB EMIRATES UM DUBAI
UNITED ARAB EMIRATES
Bronze
STUDENT CODE DEVELOPER 2
NOKIA / NOKIA
JWT Dubai UNITED ARAB EMIRATES JWT
Dubai
UNITED ARAB EMIRATES
Short List
THE ART OF INSTAGRAM
EMIRATES NBD / EMIRATES NBD
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
B02 CONSUMER PRODUCTS
THE SATIRE REVOLUTION
BLACKBERRY / BLACKBERRY
STARCOM MEDIAVEST GROUP Dubai UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
SPEED PERSONIFIED
NISSAN / NISSAN 370Z
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Bronze
CAPTIVATING TALES
BEIERSDORF ME / NIVEA SENSUAL MUSK BODY LOTION
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Bronze
PATTEX POWER
HENKEL / PATTEX
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
OMD
Dubai
UNITED ARAB EMIRATES
Bronze
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Bronze
B03 CONSUMER SERVICES
A TV THAT BUFFERS?
TE DATA / TE DATA ADSL AND TE LIVE
ZENITHMEDIA EGYPT Cairo EGYPT ZENITHMEDIA EGYPT
Cairo
ZENITHMEDIA EGYPT
Cairo
EGYPT
Short List
VODAFONE FAKKA
VODAFONE EGYPT / MICRO RECHARGE CARDS
JWT CAIRO EGYPT OMD
Cairo
EGYPT
Bronze
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Short List
LBCI DRAMA CAMPAIGN - WARD EL KHAL
LBCI & LBCI DRAMA / LBCI DRAMA
IMPACT BBDO Beirut LEBANON IMPACT BBDO
Beirut
LEBANON
Silver
SABB SALE INTERVENTION
SABB - THE SAUDI BRITISH BANK / BANK
JWT Riyadh SAUDI ARABIA MINDSHARE
Riyadh
SAUDI ARABIA
Short List
HSBC BANNER LOAN
HSBC / CAR LOAN
JWT Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Short List
BREAK-FREE PRINT CAMPAIGN
FOX INTERNATIONAL CHANNELS / MOVIE CHANNEL
LEO BURNETT DUBAI UNITED ARAB EMIRATES STARCOM MEDIAVEST GROUP
Dubai
UNITED ARAB EMIRATES
Short List
NAWRAS PIGGYBACKING
NAWRAS / WIFI
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
Bronze
FILM PERSONALITY TEST
THE DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
Silver
B04 BUSINESS EQUIPMENT & SERVICES
LIVE STREAMING EGYPT
EGYPT TOURIST AUTHORITY / EGYPT
JWT CAIRO EGYPT JWT EXPERIENCE
Cairo
EGYPT
Bronze
B05 FUNDRAISING, CHARITIES, APPEALS, NON-PROFIT ORGANISATIONS, PUBLIC HEALTH & SAFETY, PUBLIC AWARENESS
SHOCKINGLY TRUTHFUL CLASSIFIEDS
HELPING HANDS UAE / HELPING HANDS UAE
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Short List
RESCUE RADIO
SAWA MNINJAH / SAWA MNINJAH
MEMAC OGILVY Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Bronze
CONVERSATIONS
ALSERKAL AVENUE /AL MANZIL SCHOOL / AL MANZIL SCHOOL
DDB DUBAI UNITED ARAB EMIRATES DDB DUBAI
UNITED ARAB EMIRATES
Silver
THE PROMISE
PROCTER & GAMBLE / BREAST CANCER AWARENESS
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
Silver
C01 INTEGRATED MEDIA CAMPAIGN
VEET EGYPT
RECKITT BENCKISER / VEET
ZENITHMEDIA EGYPT Cairo EGYPT ZENITHMEDIA EGYPT
Cairo
ZENITHMEDIA EGYPT
Cairo
EGYPT
Short List
A HERITAGE WORTH REVIVING
ETS. KHALIL FATTAL & FILS / DEWAR'S
IMPACT BBDO Beirut LEBANON OMD
Beirut
LEBANON
Gold
CHEYEF HALAK
LBCI / ANTI-DISCRIMINATION
IMPACT BBDO Beirut LEBANON IMPACT BBDO
Beirut
LEBANON
Bronze
SABB SALE
SABB - THE SAUDI BRITISH BANK / BANK
JWT Riyadh SAUDI ARABIA MINDSHARE
Riyadh
SAUDI ARABIA
Short List
ARWA3 ABAYA
PERSIL / PERSIL ABAYA SHAMPOO
OMD Dubai UNITED ARAB EMIRATES OMD
Dubai
UNITED ARAB EMIRATES
Short List
FILM PERSONALITY TEST
DUBAI INTERNATIONAL FILM FESTIVAL / FILM FESTIVAL
LEO BURNETT DUBAI UNITED ARAB EMIRATES LEO BURNETT DUBAI
UNITED ARAB EMIRATES
Bronze
SPEED PERSONIFIED
NISSAN / NISSAN 370Z
MINDSHARE Dubai UNITED ARAB EMIRATES MINDSHARE
Dubai
UNITED ARAB EMIRATES
Silver